Tuesday, April 24, 2012

Blogger

The Star Tribune published a business fluff piece featuring, supposedly, a hip young Minneapolis marketing partnership that researches 'what women want.'
In a classic exchange between 1960s advertising executives Don Draper and Roger Sterling on "Mad Men," Draper muses, "What do women want?"

Sterling replies, "Who cares?"
An improved America would have the marketing and advertising industries paying greater attention to 'the underserved,' it is suggested.  Maybe, perhaps, to some degree.  Something else caught my eye:
"We know what we want and how we feel, and we'll tell you, sometimes even when you don't ask," said Colleen Burns of Eden Prairie, a former TV news anchor and producer turned spokesperson/blogger and mother of five sons.
Funny, I thought: I've lived in Eden Prairie for awhile, and have tried to pay attention to nearby bloggers.  I'd never heard of Colleen Burns--so I emailed Ginger and was sent the link.

Ms. Burns'--of Chanhassen, not Eden Prairie--most recent blogpost went up on May 23, 2010; in all she published three posts that year.  Each of her three 2010 posts advises readers on gadgets and gift ideas.  Ms. Burns apparently considers herself a media personality--her site features numerous photographs and television screen-captures of herself--so you know you ought to take her seriously.

If she's ever made an interesting public statement, I can't find it.  (So she has that in common with Brian Barnes.)

When the Star Tribune refers to a person as 'a blogger,' that designation should mean something.  Colleen Burns is a blogger in the same way that I am a landscape painter.
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